Field Notes

Latest

Diet and Exercise… →
Everybody likes cake. Especially marketing. The customer wants cake, but wants to pay for rolls.

It’s Just One More Flavor →
Every CPG company thinks this - let’s grow sales with more skus…

I’ve Seen This Movie Before →
And the AI skeptics are reading from the same script. Typesetting, then film editing, then everything after: the same disruption, the same two reactions, the exact same ending both times. Old judgment, new reps. That person wins every time.

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